Fitness At Your Fingertips
Gone are the days when our desire to exercise was restricted by our location, time or even financial situation. And while gyms and in-person studios continue to thrive, many fitness professionals and business owners are finding great success in offering more online content to their clients too.
But with so many platforms and options for today’s workout seekers to choose from - where do you even begin? From identifying your audience and their interests, to going above and beyond with your online services; we’ve rounded up our top 4 tips that we believe will help give your clients the best possible on-demand fitness experience!
1. Get to know your audience:
It’s the number one step for a reason… and it all starts with understanding who your content is for. From their interests and their goals to their challenges and struggles; the more information you can ascertain from both current and potential clients the better. And by creating an on-demand library that aligns with and addresses your audience's needs, the more likely your business will see consistent conversions and return customers in the future.
2. Bring the same level of energy you would to an in-person class:
With one of the biggest draws to a workout class being the high level of camaraderie and energy that comes with it, it’s crucial that when filming your online content that you think of ways to motivate and keep your clients engaged irrespective of you not being physically there with them. From using common coaching phrases and call outs as well as bringing the same level of enthusiasm as you would to an in-person class - remember, the goal is to create an environment and experience that feels as real and authentic as possible for each and every person watching!
3. Customisation is key:
In order to be able to sufficiently cater to your audience’s vast array of preferences, it’s crucial that you offer as much variety as possible, especially within your on-demand library.
That’s why with Sudor, you can do it all! From a multitude of class styles, workout durations and levels of intensity to a mix of pre-recorded and live-stream videos and even more structured challenges and programs; options for customisation are at the forefront of our apps allowing both our trainers and their subscribers to gain optimal value from them.
4. Stick to the basics:
While it’s always a good idea to keep your content new and fresh, sticking to what’s already worked for you in the past is a great way to get started with cultivating your on-demand library.
Feeling stuck? Opening with your most popular classes but in a few different formats could be your key to success. In addition to your most-loved sun salutations, why not try introducing a nighttime series of guided stretches and meditations too? Focusing your attention on live-streaming is another great way to add value to your channel while at the same time allowing you to build and add content volume.
It’s clear that creating your on-demand content takes time, planning and patience. But by following these simple practices, you too can cultivate an online offering that your clients will love and keep coming back too! So trust us when we say that all the effort will be worth your while.
Team Sudor