The Human Touch in a Digital Landscape

As the digital space evolves, so do the opportunities for creators to reach a much larger audience. However, this shift towards digitalisation also presents a potential drawback - the loss of human touch. 

While technology without a doubt makes our lives easier and our day-to-day practices more efficient, it’s easy to overlook the emotional aspects of customer interactions. Despite their importance, without the utilisation of physical stores or face-to-face communication, online businesses can actually take away the personal touch that many customers crave. So, how then can you as a creator both thrive in the digital era and maintain this crucial human element? We have 3 tactics that might help! 

Incorporate A Customer-Centric Approach Whenever Possible: 

One way to do this is by understanding your client’s unique needs, preferences and concerns; helping to establish trust and loyalty by showing a genuine interest in where you can make changes so as to improve their overall experience. Whether it be through superior customer support or an online chat/community channel, by actively listening to your clients’ feedback you are not only able to gain valuable insights about their expectations but offer more effective solutions to help meet them too.

 
Authenticity Is Key:

Unsurprisingly, the brands and creators who are open and honest with their customers are the ones that stand out from the crowd. From your live classes and 1:1 sessions to your social media posts; genuine and authentic communication is the key to not only adding a human touch to your customers' digital experience but establishing a credible reputation for yourself in their minds simultaneously.

Leveraging Social Media and Humanising Your Personal Brand:

In addition to all the other ways in which you may be connecting with your clients, social media provides creators a powerful platform to encourage more personalised engagement. Especially when it comes to health and fitness where your customers journey’s are anything but linear! While your professional training and expertise may be what catalysed their support for you, at the end of the day it will be your ability to forge genuine connections and relatability amongst your clients that will ultimately incentivise them to stay. 

In today’s increasingly digital world, automation and AI often reign supreme. But in order to be successful, creators mustn’t forget the very thing that is essential to each and every one of us - the human element. 

Team Sudor