Ready, Set, Stream!
In the increasingly digital world of today, video content has quickly become one of the most widely used online tools; however one particular aspect that is still frequently overlooked is that of live-streaming. A simple process that can yield big results; live-streaming is a great way for online teachers and trainers to deliver more engaging and personalised content to their target audience, whilst at the same time allowing them to build up their libraries quickly, effectively and at low-cost.
Whether you’re giving a sneak peek at upcoming product launches, hosting a Q&A or broadcasting a workout session, by live-streaming you automatically remove the barrier between your subscribers and you; and with Sudor it’s never been easier! Our two-way video player allows our trainers to recreate a premium in-studio experience, whilst at the same time giving both them and their subscribers the opportunity to connect on a more personal level. All recordings are also automatically saved as part of your media library for members to complete in their own time.
So how can YOU too develop a live-streaming strategy to grow your online business? Here are our top 3 suggestions -
Fail to plan, and plan to fail
Much like any other video content you plan to share, you need to have a plan for your live videos too. Whilst live-streaming allows you to show a more authentic and personal side to your brand, valueless content will likely leave your subscribers feeling bored and dissatisfied, possibly deterring them from attending again in the future. Careless and ill-considered videos could actually end up damaging your brand’s reputation, as research suggests that viewers are more likely to have a negative perception of a brand whose videos are of poor quality.
Schedule It
The most optimal live-streaming schedule is one that is both convenient and consistent. Going live regularly and on the same day and time will create a sense of dependability and allow your subscribers to schedule your class into their daily routines. Having this agenda in place also allows you to promote your live-stream in advance across multiple different channels to ensure maximum attendance.
Increase Engagement
The reason live-videos are so effective is because they offer viewers the opportunity to personally connect with the people behind their favourite brands. With minor gestures such as beginning your live-stream with a welcome message, addressing your subscribers by their names if possible, and thoughtfully answering their comments and questions, you are more likely to build a relationship of credibility and trust. The more your live-stream’s content is perceived to benefit and add value to your subscribers, the more likely they are to engage with it and the better the response will be, both when actually watching and in the long run.
A rapidly growing marketing tactic, live-streaming holds huge potential for your online business when it comes to growing your community and your brand. So what are you waiting for? The next time you’re thinking of unique ways to reach your audience, don’t forget to include live -videos into your communications strategy!
Team Sudor