Observations From A Morning On Threads
Whether you love or hate social media, you’ve probably heard about the latest text-based app, Threads. The platform launched earlier than expected at 7pm ET yesterday and in the first 7 hours saw 10 million people sign up, and it's not slowing down.
Tons of verified users have taken to the app to share how elated they are not having to focus on trending audios or captivating reel hooks.
5 Top Tips for Leveraging Threads:
Be yourself: Instagram has become a space where everything feels curated which creates a huge gap in the relationship you have with your audience. Threads is like the goofy younger sibling of Instagram where you can establish deeper relationships without overthinking what you post
Links are back: A huge frustration for many Instagram users was the inability to include links in captions or reels. Threads has solved this - you can now include external links in your Threads, improving the user journey. If you’ve built an app with us, Threads could serve as the perfect platform to update users on new classes, challenges or remind them of your next live!
Build your community: With a text-based app, it is easier to follow different threads, their responses and what people like. This helps you better understand what your audience finds valuable. So far, we’ve seen many creators using Threads to re-introduce themselves & ask their audience specifically what they’re looking for
Share value: Threads has a character limit of 501 (interesting number, we know), but this lengthy limit allows you to provide more value to your audience. Becoming a thought leader can greatly improve your brand as you can share your unique perspective and experience, setting yourself apart from competitors.
Get Personal: From text with links, photos and videos as well as the already familiar liking, sharing and commenting functionalities; with Threads you’ll be able to establish far deeper and more personal connections with friends, followers and other creators and businesses too.
How to Get Started
If you’re stuck for what to post first, why not Create a Thread with a workout photo and a short blurb on the type of workouts you offer and ask people to share their post workout photos in the Thread.
As Threads continues to soar in popularity and experience growth, it’s an opportune moment to harness the positive energy surrounding this new app (especially since it’s an ad-free environment). Seize the opportunity to share what brings you joy, unleash your creativity, engage with your audience, and gain a deeper understanding of your niche. Who knows you might even experience a moment of nostalgia, reminiscent of the golden days of Myspace and Tumblr.
Don’t get left behind. Download Threads here.
Team Sudor