Get your business ready for the holidays!
Summer may be coming to an end but the holiday season is just around the corner! When it comes to holiday planning, you can never be too early. With Black Friday almost upon us, we thought we’d give you tips and tricks to make sure that you continue thriving throughout this time. From exciting challenge ideas to marketing and social media strategies, we have you covered for your holiday season.
Important 2023 holi-dates
Mark these dates on your calendar now and prepare your clients for what is to come!
Halloween October 31Black Friday November 24Cyber Monday November 27Hanukkah December 7 - 15Christmas Eve December 24Christmas Day December 25Boxing Day December 26How to make the most of the season
#1 Create Irresistible Fitness Challenges:
Design themed fitness challenges tailored to the holiday season. Such as "Holiday Hustle Challenge" or "Winter Wellness Challenge."
Use promo codes so that you can offer holiday discounts to get more people to sign up. Remember to promote these challenges well in advance to allow clients to plan and commit.
#2 Holiday-Themed Fitness Programs:
Offer specialised holiday programs, such as "Thanksgiving Detox" or "New Year, New You Bootcamp."
Focus on short, effective workouts to accommodate busy schedules. And incorporate festive elements into your workouts, like holiday music or themed exercises.
#3 Nutrition and Recipe Guides:
Provide your clients with holiday-themed meal plans and recipes that are healthy and indulgent.
Share tips for navigating holiday parties while maintaining a balanced diet. Or maybe consider hosting live cooking classes or workshops.
#4 Strategic Marketing:
Craft holiday-themed marketing materials, including eye-catching graphics and enticing slogans.
Offer special holiday promotions or discounts for package deals. Remember to make sure your email marketing is targeting potential clients and engaging current ones too!
#5 Social Media Strategy:
Create engaging holiday content, including festive workout videos and healthy holiday recipes.
Use holiday hashtags and share content from clients participating in your programs or challenges. Make use of Sudor’s take a selfie feature at the end of a workout to bring people together.
#6 Client Retention:
Send personalised holiday greetings and well-wishes to your clients. And provide ongoing support through newsletters or your community groups.
#7 Set Realistic Goals:
Define clear goals for your holiday season, whether it's a specific revenue target or a number of new clients.
Break down these goals into actionable steps to track your progress.
#8 Time Management:
Plan your schedule well in advance to accommodate your own holiday commitments.
Ensure your classes and programs align with the holiday season's demands and that you can have a holiday too!
#9 Self-Care:
Don't forget to take care of yourself. The holiday season can be stressful, so make time for self-care routines.
Stay healthy, practise what you preach, and enjoy your holiday!
Embrace the festive spirit, tailor your offerings to your clients' needs, and market your services effectively to keep new sales coming in. Remember that the holiday season is a time for joy and celebration, and with careful planning, you can ensure your business flourishes while helping your clients stay healthy and happy. Cheers to a successful and prosperous upcoming holiday season!