We know that starting your Digital Business Journey can be overwhelming – but we’ve done the research and know what the future of fitness looks like. There are so many new facets to consider when it comes to your business – and we believe that technology is crucial when it comes to the future of fitness.
The fitness market will always be set to continuously grow, but we need to consider how the COVID-19 crisis has impacted, and will continue to impact, the fitness industry in the new normal. With fluctuating spikes in infection, gyms and studios need to navigate the new normal to meet consumer demand and expectations. And in turn, consumers have come to expect a certain offering – one that includes fitness on a digital platform and in studio. As digital fitness continues to skyrocket, it’s clear the pandemic has changed the fitness market forever.
Globally, it’s no surprise that consumers are engaging more and more with fitness and wellness brands to live a healthier life. While the need for fitness is obvious, businesses have to adapt to ensure the delivery of their offerings in a remote and socially-distant way. This has paved the way for a new era of digital fitness. Science doesn’t lie – so let’s break down the trends that will shape the fitness market as we know it, and how this will impact the fitness industry:
1. Awareness in Health and Fitness
It comes as no surprise that one of the main driving factors behind the fitness industry is the growing awareness of health and fitness. During lockdown, the news channels and mass media pushed almost daily reminders for regular exercise. With a global pandemic on their hands, governments encouraged nations to move more in a bid to improve public health and lessen the effects of the pandemic. Consciously or not, this has had a lasting effect on consumer’s minds to stay fit and healthy.
2. COVID-19 Has Accelerated Shift to Digital Fitness
Health and fitness app downloads increased by 47% in the second quarter of 2020. Let’s not forget that virtual workouts, streaming, and on-demand fitness existed before the COVID-19 crisis, but what’s changed is that in-studio businesses have had to change lanes to digital fitness to stay afloat. An amazing example of this is SWEAT 1000 – who partnered with Sudor at the start of the pandemic and have since had their most successful financial year yet.
3. Tech-centric Solutions
In these times, technology will continue to be a massive influencer in the market – but most notably in the fitness market. Brands are leveraging technology to provide pivotal fitness experiences. With the ability to enhance workouts’ efficiency, gyms can offer an unparalleled personalisation level to shape member’s fitness experience.
Digitise Your Business today
With Sudor, launching your own online workout platform has never been easier. Connect with your clients anywhere, anytime. Grow your community. Start earning real money from day one.
We take care of the admin and technical stuff, so you’re free to do what you do best.
If you’re unsure of whether you’re ready to become a trainer on the app or you have any further questions regarding sign up, book a meeting with our Growth Team so that we can start building your online community today.