Get your fair share
Why should you invest in Sudor?
Trainers include members of the Royal Ballet, ex-national footballers and Princess Diana’s former PT
Winner of the NOAH London Startup of the Year
Over £450k raised to date – backed by angels including the ex-CMO of N26 and an ex Virgin Active Director
20,000 users in beta with £0 spent on consumer marketing
Our vision is to be the largest, digital, fitness platform in the world helping millions of trainers and small gyms to get paid and enjoy a sustainable income.
You’ll be able to invest shortly. In the meantime, please register for information to be kept aware of the launch date or to arrange a Zoom call with the founding team.
Investments of this nature carry risks to your capital and should be part of a diversified portfolio. Please invest aware.
WHY IS Sudor CROWDFUNDING?
Sudor is on a mission to be the largest, digital, fitness platform in the world, helping millions of trainers and small gyms to get paid and enjoy a sustainable income. Purpose-built for fitness professionals and their clients, Sudor provides the technology and tools to empower fitness professionals as they build a digital business. By using crowdfunding we’re able to tap into a dynamic community of like- minded people who want to support purpose-led brands to make a positive impact in the world.
WHAT IS CROWDCUBE?
Crowdcube is a UK-registered crowdfunding platform that started in 2009. To date, they have successfully helped raise over £787m from 1347 pitches.
Sudor is choosing to work with Crowdcube because of their outstanding track record and reputation to make equity investment secure and accessible to all investors, regardless of the investment size.
HOW CAN I INVEST?
You can become a shareholder of Sudor by opening an account with Crowdcube and placing your investment through them. Your investment will be administered and held through your registered Crowdcube account.
When creating your Crowdcube account, please make sure you create it in your own name, as they cannot accept joint investments. You’ll also be asked to choose an investor type (such as everyday, professional, etc.) and complete a quick questionnaire. The information provided through the questionnaire is to ensure you understand the high-risk nature of investing in start-ups and early-stage businesses. If you receive independent advice, you’re not required to fill out the questionnaire. It’s important to note that these investor types won’t apply to all other platforms.
You can create your Crowdcube account here.
when CAN I INVEST?
You’ll be able to invest shortly. Please register for information in the form above to be kept aware of the launch date.
what will the money be used for?
The funds will be used for three main purposes; Sales, Marketing and Engineering. We’ve been a pretty “Lean Startup” to date and have built Sudor with an in-house engineering team of 3 (!) – we need to double this. We have signed over 200 trainers with less than £1000 spent on marketing & no full time sales staff.. We’ll be investing in Sales & Marketing in the UK and the US to start scaling further – our initial target is 1000 trainers by the end of 2021. The funds will give 9-12 months runway. With Crowdfunding as a stepping stone, we will seek significant further investment.
will i be able to sell my shares?
As it stands, Crowdcube does not have an active secondary market for equity investments, so you won’t be able to sell your shares straight away. As we reach our business and growth objectives, the company may be bought by a larger company, it could IPO on the stock market, and/or the management may buy back equity from investors. At that point, you will have the option to sell your shares.
There are plenty of examples of Crowdcube investments that have delivered incredible returns for their investors. See more here.
WHAT IS EIS, AND IS THIS INVESTMENT EIS COMPLIANT?
The EIS (Enterprise Investment Scheme) is a tax relief scheme created by the UK government to encourage investment into startups and early-stage businesses by UK-based investors. As an investor, EIS benefits you by offering potentially significant income tax and capital gains reliefs when you make an investment into an EIS eligible startup or business.
Sudor has received EIS advance assurance. Whether you can claim EIS/SEIS relief depends on your personal circumstances and the ongoing availability of these tax reliefs.
For more info, check out https://www.crowdcube.com/explore/investing/tax-relief/eis.
WHO CAN INVEST?
To invest in Sudor through Crowdcube, you must be over 18 years old and legally entitled to invest. You’ll also need to be a resident of the UK or a country where you may legally receive financial promotions of the nature provided. If you have any concerns regarding the legality of investing through the platform in your country of residence, you should seek independent legal advice before opening an account.
Please note that Crowdcube may not advertise investment opportunities to those living in the United States, Canada, Japan or any other country where it would be unlawful for their pitches to be advertised. Please don’t register with Crowdcube if you are a resident of these countries. For US residents, there are however specific circumstances under which you can invest.
The following specific regulations (set by regulators in the US) apply to investments by US residents. If you’re a resident in the US, you can invest in Sudor through Crowdcube if you:
Have accredited investor status (within the definition set forth in Rule 501 (a) of Regulation D under the Securities Act).
Make a minimum investment of £20,000.
Have an attorney licensed to practice in your state of residence confirm in writing that your investment is compliant with local law.
If you’re a South African wanting to invest in Sudor, please note that Crowdcube cannot accept the old green paper ID books as proof of ID. You’ll need to provide either the new South African smart ID card, passport or driver’s license.
It’s important to note that the South African Reserve Bank has restrictions on how much money you can take out of the country per year – this is called a single discretionary allowance. As an individual you are allowed to use this money for any legal purpose abroad, including for investment. The single discretionary allowance is set as an overall limit of R1 million (approximately £50k) per calendar year.
If you want to take out, or invest more than R1 million, you’ll need SARS tax compliance status verification. It is your responsibility to remain compliant to the South African Reserve Bank’s restrictions. You can find out all the information here: https://www.resbank.co.za/en/home/what-we-do/financial-surveillance/FinSurvFAQ
If you meet all of these criteria, please contact firstname.lastname@example.org. If you don’t meet these criteria: we’re sorry, you won’t be able to participate in this raise.
Our vision is to be the largest, digital, fitness platform in the world helping millions of trainers and small gyms to get paid and enjoy a sustainable income. You’ll be able to invest shortly. In the meantime, please register for information to be kept aware of the launch date or to arrange a Zoom call with the founding team.
Investments of this nature carry risks to your capital and should be part of a diversified portfolio. Please invest aware. This page has been approved as a financial promotion by Crowdcube Capital Ltd who is authorised and regulated by the Financial Conduct Authority (No 650205).