(Cape Town, 30 June 2021): With the closure of gyms under the recent lockdown Level 4 regulations in South Africa, Sudor is opening up its platform to fitness fanatics needing their daily exercise fix. More specifically, Sudor is offering gym members who can no longer go to the gym due to the restrictions, access to the Sudor fitness platform for the entire month of July for only R1 – even if gyms reopen sooner.
This comes off an uprising from South African consumers, many of whom have reached out to Sudor to share their frustration at being charged for their gym memberships despite a mandatory closure of gyms under lockdown Level 4.
“As a brand centred on helping to improve the lives of others, we see this as a great injustice to South Africans who continue to struggle through what has been an unprecedented year for the economy and mental health,” says Emma Heap, founder of Sudor.
“Which is why we are offering access to our fitness platform for only R1. It’s our small way of showing we’ve heard South African gymgoers and we’re committed to ensuring they are able to keep moving in the midst of the third wave.”
Founded on the belief of making movement accessible and affordable, Sudor is a fitness platform that partners with trainers and gyms to help them generate an income while bringing affordable fitness to the masses. Fitness lovers can access workouts from their favourite South African trainers and brands, such as Mapule Ndhlovu, SWEAT 1000, Khanya Modipa, Jenni Rivett, Rudi Witkowski and more, as well as international trainers.
“With the current third wave, it’s more important than ever for people to stay fit and healthy. Providing affordable access to the Sudor fitness platform is part of our commitment to make fitness and movement more accessible,” concludes Heap.
To access the Sudor fitness platform for R1, contact support firstname.lastname@example.org with proof of an existing gym membership. For more about Sudor, visit sudor.fit or search for Sudor on Google Play or the App store.