Here’s our story

Welcome to the Sudor family! You’re a few steps away from the start of your Sudor Journey, and we’re so excited to have you here. 

If you’re unfamiliar with what Sudor is, let me give you a quick summary. To give you an idea, Sudor is a subscription-based platform that allows trainers to tap into a new, rapidly growing market while maintaining a sustainable revenue stream. Trainers are able to connect with their clients from around the world, while subscribers have access to high-quality and affordable workouts.

We’re a small team with big dreams – our team is made up of 15 people that are united by one simple goal: to get the world moving more.

The Sudor Story

Sudor was born out of a love for moving more, and ensuring that good quality workouts are accessible to all — without having to pay an exorbitant amount for them. Our story began with a triathlon. Or, to be more precise, the hours of training that an aspiring triathlete puts in leading up to the big day. In this case, the triathlete was Emma Heap, co-founder and CEO of Sudor. Although, at that time, she was just Emma, a triathlete in training. 

Mission: Get the world moving

Emma was looking for a personal trainer to give her that extra kick up the butt that can make the difference between being prepared for a race and not. But, frustratingly, she couldn’t afford one. She and her business partner, Sudor co-founder and chairman, Marc Balkin, reasoned that there must surely be other amateur athletes who, like Emma, couldn’t afford personal training. They were also aware that many people – in fact, a whopping 28% of the global population, according to the WHO – are inactive. It occurred to them that if more people had access to quality training at affordable prices, they would be more inclined to exercise.

So in February 2020, Marc and Emma launched Sudor with one, singular mission: to get the world moving more.

Off to a running start

From an ambitious startup with just 20 trainers, a couple of hundred workouts and big dreams, after just over a year, Sudor has grown into a thriving community. There are now more than 1 000 workouts for users around the world to enjoy and trainers are queuing up to take their businesses online. And after winning Startup Of The Year at NOAH London, Sudor can now add “award-winning” to its list of achievements as well.

P.S. In September 2020 Emma spontaneously entered her first marathon after building up her fitness with the Sudor app. She finished first.

Meet our Founders

At Sudor, we believe that there is something for everyone. Our team is made up of people who are committed to bringing you the very best of the best. We pride ourselves on inclusivity and diversity, which is why we have handpicked our global Sudor team.

To give you and idea of our team, meet Emma Heap and Marc Balkin, Sudor’s co-founders.

Emma Heap

Emma Heap

CEO & Co-Founder

Visionary fitness enthusiast with one goal in mind: to get the world moving more. Emma is the CEO and co-founder of Sudor.

With experience at world-renowned businesses, Emma is committed to being the best colleague, mentor and friend for the people around me. As a female founder, this is her way of paying forward the opportunities that she has been fortunate enough to have, and to hopefully inspire the next generation of women – both in and out of the tech industry.

Marc Balkin

Marc Balkin

COO & Co-Founder

Marc is an experienced Non Executive Director with a demonstrated history of working in the management consulting industry.

Skilled in Emerging Markets, Entrepreneurship, Venture Capital, Private Equity, and Start-ups, he is an integral part of the Sudor team. Marc is a strong business development professional and graduated from University of the Witwaterstrand, South Africa.



Sudor is available on Android and Apple devices. Join our squad and start moving today! We can’t wait to see where your Sudor Journey takes you.

So, what are you waiting for? Start your 7-day free trial today by simply clicking the button below. Let’s get to it!